Episode two of Captain of Industry picks up with P-Rod recapping his, at times, lucky findings in life. However, nothing has proved more important than maintaining a keen focus on his craft—and delivering.

Which he has, time and again.

P-Rod takes us through his early days landing major sponsorship deals, starting a beer company with a marketing plan that returned 10x his investment, and the early stages of transforming Primitive. It wasn’t always golden skateboard drops and two-minute sell-throughs, though.

Paul knows all too well that business and culture decisions rarely align. He’ll be the first to welcome you to say what you will about his business choices. But you can never say he wasn’t on his board—skating in the streets, putting out video parts, and consistently contributing to the culture.

“In my mind, if I’m going to take these opportunities, then I better make sure that I always come correct when it comes to the streets.” — Paul Rodriguez